Here at Page One, we value women and the perspectives that they bring to our business. Before women’s history month finishes out, we want to give you a chance to hear from some of our female leaders.
Reade Heredia, Marketing and Sales Coordinator
Reade Heredia serves as the Marketing and Sales Coordinator. Her responsibilities include developing and implementing marketing campaigns, managing and tracking sales team activity and data, creating promotional materials, and managing social media platforms and website.
Since joining the Page One leadership team, Reade has established a community outreach program, Page One was awarded a Great Place to Work certification, and she coordinated and planned the first annual Virtual One Conference hosted by Page One. The online conference featured 8 speakers, 7 of which are women, speaking at 6 sessions, and raised money for Covid-19 relief.
What are some of the characteristics of a good leader?
“I believe being a good listener and flexibility are integral to being a good leader. It’s important to know how your team learns and takes in information, and you have to be able to adjust your communication style based on what works best for certain individuals or your team as a whole.”
What advice would you give to the next generation of female leaders?
“Confidence is key. Be confident in who you are and your abilities to lead and win. Trusting yourself and working hard will grow your confidence tremendously. Confidence in your team is just as important. If your team thinks you don’t believe in their ability to achieve success, how will they believe in themselves? Encouraging your team and celebrating their victories, no matter how small, can instill confidence and the desire and determination to succeed.”
Cassie Sandberg, Business Manager
Cassie Sandberg is the Business Manager of Page One. She started her career at Page One as the executive assistant for the company president and worked her way to business manager. As Business Manager, Cassie develops and implements administrative processes, oversees the billing cycle, and maintains relationships to ensure long-term success for employees and customers.
In the administration department, Cassie has been an integral part of the implementation of the entrepreneurial operating system overhauling the structure to facilitate company growth. She collaborates with department leadership to develop strategies and business processes to make Page One a Great Place to Work.
What advice would you give to the next generation of female leaders?
“Invest in knowing your team well. Spend time developing your relationships, learning how they make decisions and where their instincts kick in. Knowing your team is trusting your team, and that can make all the difference.”
What’s one leadership lesson you’ve learned in your career?
“You should expect to make mistakes, never let fear be the reason or the delay in your decision making. When you’re wrong, admit it and move on. You’ll earn the respect of your team and clients when you own up to your mistakes and address it promptly rather than avoiding resolution.”
Emily Parker, Production Manager
Emily Parker joined Page One 10 years ago. Emily began as a document specialist, then after a year, became a shift manager, and became Production Manager in 2018. As production manager, Emily works with clients, oversees the production process by coordinating all production activities and operations, and manages the production team.
Over the past few years, Emily has grown her team and exponentially increased customer satisfaction by producing document and litigation services with 0 errors.
What are some of the characteristics of a good leader?
“Organization and strategy, confidence, trust, and communication.
Good leaders need to be able to form game plans quickly and strategically delegate tasks. That takes full confidence in oneself and team members. Leaders must be able communicate well and understand what motivates others.”
What’s one leadership lesson you’ve learned in your career?
“Transparency and honesty build respect and the desire to be one’s best self. When people don’t understand your motives, they can’t share those motives. Helping people see their potential, gain confidence, and form their own goal is key to team success. When team members feel important and like they are a part of something, they do whatever it takes to succeed.”
